Laura Godoy

Social MEdia Content Strategist

A bilingual Social Media Strategist that has successfully delivered data insights to increase awareness and engagements while connecting with the right audience

A foodie and tech savvy trying to navigate the wonders of AI while being obsessed with trends and restaurant recommendations on TikTok

But I’m also

Leinenkugels

Sol Beer

Topo Chico Hard Seltzer

Pilsner Urquell

Coors Light

As a part of Inside-Ideas (in-house agency) for Molson Coors, my role as a Social Media Manager and Analyst was to create content calendars based on the client’s priorities and needs. Alongside my team, we would design posts and videos to meet our strategy goals, cultural moments, and trends. These results were tested in our monthly report in which I’d inform on performance, recommendations and next steps.

Solar Eclipse

Halloween

Small Business

Translators Film

Collin Morikawa Sponsorship

As a Social Media Measurement Analyst at U.S. Bank, my role is to inform on social performance for both Organic and Boosted, providing multiple teams and stakeholders social strategy recommendations and content creation ideas. However, as part of the reputation management team, I dive into the world of Social Listening monitoring current trends, positive and negative mentions, sentiment, and relevant conversation topics.

Tools: TalKWalker, BrandWatch, Khoros, Excel, Dataroma

Back in 2016 reels weren’t a thing and as a Creative Coordinator for TendencyBook, I had the opportunity to work with Luxury brands in Latin America. I was involved in content calendars, email marketing campaigns and influencer marketing. From editing videos and photos to social strategy and SEO, I turned the brand into one of the most popular magazine sites in Venezuela.

I’ve done social for multiple industries including chemicals, small businesses, and environmental organizations. I’m not only involved with the strategy, but with graphic design and video editing.

WNBA+ U.S. Bank

Christian Yelich and Leinenkugels

For influencer marketing I have developed briefs and content strategies for Instagram and Facebook following business needs and seasonal cultural moments.

Charlie Berens and Leinenkugels

Topo Chico Hard Seltzer and Nicole McLaughlin

Loyola University Chicago:

Master of Communication in Digital Media and Storytelling

Universidad Santa María:

Bachelor’s degree in Mass Communication

National Academy of Television, Arts and Science:

Crystal Pillar Emmy Award-PSA category

LinkedIn